Astrid Chevallier: Designs Posters for Benjamin Button, I’m Not There and more
Astrid Chevallier decided to journey to Los Angeles in 2002 when she saw a job posting for a movie poster designer. The unplanned move may have raised a few eyebrows, as the French native was doing well in her home country and had limited English proficiency. But the self-professed adventurer believes it is sometimes better to seize the moment.
“Sometimes it spoils the fun if you know exactly what you’re getting into,” she says.
Chevallier’s penchant to explore uncharted territories is also evident in her decision to pursue an art major, considered risky by her parents. They were skeptical that art as a profession would make their daughter money.
Chevallier proved otherwise when she established her thriving L.A.-based movie poster design business, Purple Red. Her clients, major Hollywood studios and independent film companies, are impressed with her uncanny ability to create visionary and original designs that are also emotionally gripping.
Her talent and works have been recognized worldwide: She was invited to give a lecture on the contemporary roles of designers at the Art Institute of New York City, and she was given the rare opportunity to present a solo poster exhibition at the University of Caen, France.
“I’m happy that people can relate to my work, and it inspire others,” Chevallier says. “Through my art, I want to share with people how everything is possible, and how artists can make a difference.”
Chevallier admits that luck is a part of her success story, but she also possesses a slew of contributing personal qualities: adaptability, perseverance and eagerness to learn.
“Keep your eyes and ears open, and let people know that you want to be part of the team,” she says.
While working on her projects, Chevallier likes to play musical instruments during her breaks.
“When you work on a project too long, you sometimes can’t see the mistakes right away,” she says. “By focusing on music, you’re buying time for the brain to rest. As the brain is kept fresh and the mind open, you can work with better perspective.”
For more information, visit astridchevallier.com.