When it was popular, Los Angeles Fashion Week’s highlights were viewing the up-and-coming local designers at various runway shows and parties galore. It never lived up or even tried to be as grandiose as the mother of all fashion events, New York Fashion Week, but it did manage to draw a large attendance and glimpses of what our local designers had to offer. But when Smashbox Studios ended their partnership with the event producer, Fashion Week Los Angeles as we knew it was gone.
One event that didn’t get caught in the crossfire was Project Ethos. Founder Jason Peskin had a vision of producing a showcase where “individuality meets collaboration.” Now in its 12th year, Project Ethos combines emerging artists, designers and music – a familiar melding of the arts – into one giant party where media, industry professionals and the public can view the Millennial Generation, namely the constant evolvement of L.A. fashion from different points of views.
Held at the new and improved Music Box in Hollywood, the rooftop was transformed into art installations, with paintings by Amy Bernays, live installation by Michael Puke and other sketchers and artists, as well as opportunities to purchase clothing straight from the runway. The biggest draw this year were the addition of two “Project Runway” designers, Gordana from Season 6 (GOGA by Gordana) and the young Jesus Estrada from the current Season 7 (Haus of Estrada).
Rounding out the evening to provide music was up-and-coming Bruno Mars, who has already shown signs of being on the brink of mainstream with his popular hit “Nothing on You.” Female-fronted Love Grenades was also on hand.
The proceeds benefited the charity Love Cures Cancer, devoted to raising awareness of children with cancer.
For more information, visit www.projectethos.com