If you ever had a difficult time getting your foot in the door or getting people to side with you during an argument, you probably were using the wrong persuasion techniques. 27 Powers of Persuasion, by Chris St. Hilaire, provides the necessary methods to appeal to large audiences in order to get what you want.

Strategy is extremely important when it comes to persuasion. St. Hilaire explains that persuasion is a craft that takes time to perfect. In order to be able persuade effectively and efficiently, you need to practice, practice, practice.

Some strategies include: focus on a goal, be fair, stay terse and leave your ego at the door. 27 Powers of Persuasion is a useful book for anyone and everyone. When applicable, use a few, if not all, of the 27 strategies since they will only help you in the long run.

Grade: A

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