After a five-year hiatus, Mickey Avalon is back and Loaded! The new album, released by Suburban Noize, is the same dirty, sleazy, outrageous “strip-hop” everyone knows, loves and expects from Avalon; he throws it down!
Using his life experiences as fuel for his intense rhymes, Avalon is now inviting listeners to step into his world of debauchery with the release of his sophomore studio album, which drops on April 24. Living, learning and making it happen describes the new phase of the artist, who once lived on the streets and dabbled in drugs, alcohol and prostitution.
Loaded reflects the singer’s nonchalant attitude towards life, while bringing to light the new episode of the Avalon saga. Since his first self-titled album, Avalon has evolved and faced many adversities. He sounds like a Hunter S. Thomson novel meshed with the swagger and quick wit of Kanye West mixed with the gimmicky beats of Kevin Federline (who can forget “Popozao?”). You either love it or you hate it.
Avalon’s new work takes fans on a journey through the seedy streets of Hollywood. He immediately launches into his salacious exploits with "Rock Bottom," an anthem for his rebellious self-destructing behavior, and continues the depravity alongside Unwritten Law's Scott Russo on the album’s lead single "Girlfriend," an ode to having friends with benefits.
Avalon’s diversity allows him to slip into sleek electro-synth beats ("I'm Hot"), playfully intricate rhymes over a classic hip-hop beat (“More Junk”), and rock out while letting it all hang out (“Tight Blue Jeans”).
Perhaps one of the most telling tracks on the album, "CA Crack Cocaine" says it all: "I'm living the American dream/I got the shit that'll make you scream." This track, featuring rapper Cisco Adler, takes you back to Beastie Boys in their early days when the east coast white boys were partying as much as they were rapping.
It’s hard for most artists to describe their own sound; however Avalon always finds a way to come up with something distinctive, simple, and more often than not, lewd. His genre is filled with sexual energy and comedy, and invites you to embrace decadence and celebrate its hedonistic glory.
“Someone called it ‘strip-hop’ once and I liked that term,” says the artist.
No longer a prostitute or a drug addict, an older, more mature Avalon acknowledges that there are certain limits that don’t need to be met. Without his addiction, his focus is music and staying alive in order to be a father to his daughter.
“How far is too far? No one can really speak of the edge, because those who go all the way to the edge die. So, all you can get is recollections of what is right before the edge,” says the rapper, who has an Iggy Pop aesthetic.
Wild, entertaining and completely over-the-top, Avalon is one-of-a-kind. In a sense, he is the true Mad Hatter. According to the rapper, “You have to wear different hats for different situations,” and Avalon wears a different hat for every stitch he sews.
What that means is the Mickey Avalon on-stage is different from the Mickey Avalon off-stage. His performances may have once been his way of life, but that has changed along with his life perspective.
“The way you act in the bedroom is going to be different then how you act in the boardroom, so it would be absurd for anyone to act in real life the way they act when they are performing,” he says. “I'm the same person, but in real life I prefer to be calmer than when I'm on stage, where I have to be a full force. It's kind of like publicly having sex with myself and a lot of people watching.”
In spite of a life tainted with tragedy, Avalon has fortunately turned his life around and taken an old genre to a new level. He continues to find ways to make light of himself and those that surround him, including his longtime girlfriend. When asked what she thinks of his career he simply replied: “Yes, I have a girlfriend, I keep her in a cage and feed her well. She doesn't speak English, so I really don't know what she thinks about all of this. She has a mean high kick and isn't afraid to use it when I let her out.”
Onstage, expect the artist to be his usual ostentatious self. The lights, the hip-grinding swagger, the dirty lyrics and an overdose of sex appeal is exactly what you’ll get. He is a master in his craft who has been to hell and back, and is ready to reap the hard-earned fruits of his labor. He’s lucky to be alive, and he’s conscious of what his life has to offer. In a way, Avalon is growing up.
“Not to sound corny, but the whole ride has been memorable. I get to travel the world and get paid to party. I get to meet and hang out with people that I look up to, like artists, models, pro-surfers and other musicians,” says the rapper.
In conclusion, where there’s darkness there’s light. He wanted to live fast and die young; he wanted to, as he put it, “leave a good-looking corpse,” but that didn’t happen. He survived.
“Since I already passed the dying young part, I am looking for a new philosophy. You got any? If you got the money honey, I got the time.”
Catch Mickey Avalon when he performs a special record release show on April 24 at the Key Club, 9039 Sunset Blvd., West Hollywood. Tickets are $20 and are available here or at the box office.
Loaded releases April 24.
1. Rock Bottom
3. On The…
4. Dance (Feat. Cisco Adler)
5. More Junk
7. CA Crack Cocaine (Feat. Cisco Adler)
8. Mr. Brownstone
9. Electric Gigolo
10. Funeral (Feat. Andre Legacy)
11. Mickey’s Girl
12. Making Love
13. Take Me Home
14. Baby Doll
15. Party In My Pants
16. Tight Blue Jeans
17. I’m Hot
18. Girlfriend (Feat. Scott Russo of Unwritten Law)