According to Target’s blog, “A Bullseye View,” the mega-store will now offer a line of wedding and bridesmaid dresses - of cours,  at low prices. The Target wedding line is called Tevolio, a loose translation on the Italian phrase meaning “I love you." The dresses are projected to cost between $69.99 and $129.99, but don’t rush over to your local Target just yet; they will only be available online at for now. The Tevolio team currently has designed four bridal gowns, 10 bridesmaids styles and two flower girl dresses for purchase. So, what do you think about the creation of Target bridal dresses: Is this a thrifty genius or mass-produced disaster?

For more information on this story and to see some of the Target bridal designs, click here.