By now everyone has seen the photos of Kate Middleton holding her newborn prince on Tuesday while looking radiant in a blue polka dot dress. In the quest for ordinary women to feel like royalty, the dress and its design have sparked a frenzy of consumers trying to buy the one-of-a-kind piece by designer Jenny Packham.

The designer claims that the dress will never be sold to anyone else, yet this did not stop fans from racing to buy similar styles. Popular London style website saw a surge of requests for similar dresses within a hour as well as a huge jump in sales of their polka dot blouses. Proving that basically anything Kate Middleton wears becomes a major trend, we expect to see light blue polka dot garments popping up all over American and European fashion markets soon!

For more information on this story, click here.