The NCAA, Southeastern Conference (SEC), Big Ten and Pac-12 have all declared that they will not license their conference trademarks in the EA Sports NCAA football video game. This means that the EA will not be allowed to use the conferences' logo or symbol.
"We are confident in our legal position regarding the use of our trademarks in video games," the NCAA said. "But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA."
However, the individual schools within these conferences can make their own decisions on whether or not they want to license their trademarks to EA.
EA is currently dealing with a lawsuit by former UCLA basketball star Ed O'Bannon and other student-athletes regarding the use of their likeness in the video games without compensation.
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