On Thursday, social media site Instagram unveiled Instagram Direct, which allows users to send a private photo or video to one or up to 15 people in addition to real-time text conversations.

The Facebook-owned company is trying to increase its appeal to younger consumers. According to Reuters, Instagram co-founder Kevin Systrom said, "Sometimes you want to be able to share, not with everyone, but just with a specific group."

Instagram users should receive a notification that prompts them to update their Instagram app in order to get the new feature. Once the app has been updated, users should then be able to start using Instagram Direct.

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