Mashable reports that a recent study found 77 percent of college students use the picture-sharing app Snapchat on a daily basis.

Sumpto, a New York-based marketing company, conducted the study. Not surprisingly, the company also found most of the photos that are shared are selfies; 50 percent of men said they send selfies at least half of the time, and 70 percent of women said the same thing.

Those who believe Snapchat's secret purpose is to send dirty photos back and forth might be shocked by this finding: only 2 percent listed "sexting" as their primary use for Snapchat.

The truth is most college students use Snapchat for keeping in touch, creativity and because it's easier than texting, among other reasons.

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