Fashion has always been a huge part of Coachella, and taking advantage of this wide-known fact is H&M, which will be making its presence known at this year's festivities.
At the 2014 Coachella Valley Music and Arts Festival, popular clothing store H&M is inviting all festival-goers to swing by its tent to get a fresh makeover, a summer "swag bag" and to be in a Kilo Kish music video, which is essentially a video look book.
The tent will play off an actual fashion show environment, providing an interactive runway experience. Those who stop by can style themselves in this season's clothes and accessories, as well as get their hair and make-up done. Then, they get to choose an animated backdrop to create their own virtual runway.
Participants will walk away with the swag bag, a video clip and an animated GIF.
As part of this "H&M <3 Music" campaign, the retail chain will also be hitting up three college campuses: the University of Texas-Austin, Penn State and UCLA. Students will be able to walk the virtual runway, shop the showroom, swap their clothes for a T-shirt or tank top and even customize that new top at H&M's DIY station.