NEW YORK — Some designers know how to turn every detail of a runway show into an eye-catching production. One of them, Tommy Hilfiger, raised the bar yet again at Mercedes-Benz Fashion Week with a fashion show-meets-rock-concert at the Park Avenue Armory on Manhattan’s Upper East Side.
It started with the invitations, which were plastic record albums in paper sleeves that listed guests’ seating assignments. When they arrived, guests were given “All Assets” passes (a fun riff on backstage passes) to slip on their wrists with the designer’s social media info on them. Multicolored flowers formed a path for the models and were arranged to form a giant rainbow star and the designer’s name and initials.
Booming rock music kicked off the show beneath strings of lights and banners hung from the ceiling. On a stage by the runway, Tara Ferry, son of singer/songwriter Brian Ferry, played the drums alongside musician Steve Hash.
The fashions followed the theme while staying true to the Hilfiger’s All-American brand with shades of red, white and blue mixed with retro and rocker references. Among the models and audience members with ties to famous musicians were Georgia May Jagger (daughter of Mick), Ella and Alexandra Richards (granddaughter and daughter of Keith Richards, respectively), Amber Le Bon (daughter of Simon Le Bon), Tali Lennox (daughter of Annie Lennox) and Tennessee Williams (daughter of Elvis Costello drummer Pete Thomas).
(For more updates from the runway, visit the fashion blog Stylebook at www.post-gazette.com/stylebook .)
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