Shopping for men during the holiday season can be a difficult task. While many women tend to plan ahead, browse products online, create wish lists, and get a head start on their shopping, consumers of the male gender are much more likely to procrastinate with their shopping and have difficulty answering when asked what they want.

As a result, men often get stuck with ties, socks, razors, body sprays, and other gifts that emphasize practicality over something more fanciful in nature. Luckily, a new brand has hit the market that manages to provide the best of both worlds.

Despite having only just arrived to the world of men’s grooming, infant brand Alister for Men, launched by Hollywood “A-Lister” and Dan Bilzerian, is already making major waves with its unique formulas and sleek product design.

Created with the vision of helping men look, smell and feel their absolute best, Alister stands apart from brands like AxeCalvin Klein, and others with the revolutionary infusion of “Pheroboost™,” a specially formulated, scientific blend boasting the abilities to “adjust to the body’s natural chemistry,” “enhance production of natural pheromones,” “increase confidence” and “boost physical attraction.”

Despite the “scientific” vibe of pheromone-infused plant-based solutions, Alister products are completely vegan and cruelty-, sulfate-, and paraben-free, with the stated objective of helping get users “back to nature.” With this harmonious balance of scientific formula-blending and all-natural ingredient-sourcing, Alister products make perfect holiday treats for the man in your life who enjoys looking, feeling and smelling his absolute best.

One of the staple items of the Alister product line, the Body Wash is a refreshing and fragrant blend, derived from peppermint and eucalyptus. The use of these key ingredients helps allow your skin to maintain its hydration after washing. Additionally, spirulina is utilized to help improve natural skin elasticity.

Another key player in the Alister ensemble, the Cologne provides a fragrant, manly and long-lasting “aroma of raw attraction”. And, like all Alister products, the Cologne is Pheroboost™ infused, meaning it is designed to not only keep you smelling fresh but help draw others to you!

Although the Body Wash and Cologne stand out as two of Alister’s primary selections, the Shampoo and the Conditioner are equally unique and fragrant. Like the Body Wash, both products utilize eucalyptus and peppermint extracts to retain moisture and softness, as well as spirulina, an abundant natural source of Vitamins A, B-12 and E. However, in addition, the Shampoo includes a soothing lavender extract, which helps naturally detoxify and “calm the scalp”. Meanwhile, the Conditioner uses Green tea and chamomile to help soothe the scalp and nourish hair.

Though these are only a small sampling of the products currently available from Alister, many more products are currently in production, with two additional massive launch phases each already scheduled for 2020. This means that, very soon, you will be able to consult Alister for 100% of your grooming and styling product needs, allowing you to live your best, most confident life, completely guilt-free.

For more information and to purchase products online, visit Alister.co.