KimChi Chic Beauty lit up the streets of Hollywood during the 2025 LA Pride Parade on June 8, making a dazzling statement of self-expression, color, and community. Fans and allies cheered as the brand’s founder, global drag icon Kim Chi made her grand entrance in an iconic vintage ride, leading a joyful and high-energy march through the Hollywood Entertainment District. Guests outfitted in limited-edition KimChi Chic Beauty merch joined the celebration, while the brand handed out fan-favorite beauty products to the crowd, including the newly launched Stage Proof Eyeliners, the ultimate liner which lasts up to 32 hours of waterproof, smudge-proof, transfer-proof fabulousness. Notable attendees included drag queen Naomi Smalls and Elaina Glam!
The brand’s vibrant presence at Pride embodied its deep-rooted commitment to LGBTQ+ visibility, individuality, and self-expression, values that are central to both the KimChi Chic Beauty ethos and the spirit of the Pride movement. In addition to the parade, KimChi Chic Beauty proudly supports The Trevor Project — the nation’s leading organization providing crisis intervention and suicide prevention services for LGBTQ+ youth. As part of this ongoing commitment, the brand donates 2% of all website purchases to the organization.
About KimChi Chic Beauty:
KimChi Chic Beauty is a bold, playful cosmetics brand founded by drag queen Kim Chi. Known for its vibrant colors, ultra-pigmented formulas, and creative packaging, the brand celebrates self-expression and inclusivity with makeup that’s as fun and fearless as you are.
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