It seems Matt Hales is well on his way to becoming an atmospheric pop superpower. Leaving two great rock bands behind, Ruth and the 45s, this British singer-songwriter set out to try a new project, Aqualung, with one main goal – to play his music, his way.

The release of Memory Man is Hales' fourth studio album, following Strange and Beautiful , an album that finally caught the attention of Americans.

Riding the same genre as Pete Yorn and Coldplay, Aqualung differs in lyrical thought and possesses a distinct charm that comes from the intricate details in this album. Touches of piano, echo choir, drums, electric guitar, sirens, synthesizer and what he calls “ Memory Man noise,” mix together flawlessly to create an incredible texture and leaves listeners feeling the emotions Hales seemingly meant to create when writing the album.

The mood of the CD is set from the start with the whimsical, guitar-heavy “Cinderella ,” a song not typical of Aqualung. “Something to Believe In” foreshadows the intense, dramatic build up that lives throughout the CD.

One can easily hang on every word of “Garden of Love” due to Hales' patient execution. This album proves that separating yourself from the crowd is all in the details.

Grade: A