The tagline for the Shure Sound Isolating Earphones is "when music matters" – well it’d better at $179 a pair. This is definitely an accessory for the most dedicated of music enthusiasts who want the best when it comes to high quality sound.

Blocking background noise, the sound insolating technology of the E3c allows for clean and clear listening, even in loud environments. The earphones even come with a "personal fit kit" to customize exactly how they will fit inside your particular set of ears. In addition, for the most comfortable and discreet fit, the E3c’s cables string behind the ear, away from your face and out of the way.

Find Shure products at Fry’s Electronics, Sam Ash and Guitar Center retail outlets. For more information, visit