Hedonist. Alcoholic. Iron Man is a ’70s kind of guy. A pig, in fact. One can imagine him escorting Stella Stevens to one of Elvis’ opening nights in Vegas. Or showing up, unannounced, at Hefner’s “Playboy After Dark” show. One can imagine Rich Little doing an impersonation of Iron Man, on the spot, and the mayhem that would ensue.

This is Iron Man’s world – and the upcoming Robert Downey Jr. film notwithstanding – he seems frankly as out of place in our time as Captain America was when they turned on the heater and melted him out of that block of ice. He belongs to the age of the great womanizers: if the Rat Pack had let in superheroes, he’d be it.

As with the two previous Ultimate Avengers animated films, the straight-to-DVD Invincible Iron Man is lacking. The artwork is flat for the most part – in an ’80s GI Joe kind of way – although, at moments, it will suddenly become interesting, even cinematic.

The storyline – which is meant to be a reinvention, a reimagining, I guess – is all right. But it’s far from compelling.

Tony Stark has a father in the new cartoon. I can’t remember any fathers, any father/son divisions, in the comic.

The concept seems laughable. The only father figure who leaps to mind is Spider-Man’s Uncle Ben – and Stan Lee got rid of him pretty quick. Who the hell needs father figures for superheroes, unless they’re haunting them, driving them night after night to vengeance? (OK, Thor had Odin. But Thor, a Norse god walking around speaking in flowery Shakespeare talk, is always the exception.)

One isn’t sure who exactly will enjoy The Invincible Iron Man. Perhaps people dying for some kind of fix until the release of the upcoming film. But if they’re expecting a martini, they’re likely to be put off by this near beer.

Grade: C

The Invincible Iron Man is currently available.