Celebrity fashion designer Linea Pelle has just released a new line of purses designed by MTV reality star Lauren Conrad from “The Hills.”

The styles are contemporary, classy, clean and functional, yet also have an edgy feel in colors ranging from classic black and dark olive green to deep mahogany. The totes are perfect for daytime wear, and the clutches are elegant and chic for a night out on the town.

“Lauren has a great fashion sense,” says Andrew Cotton, Creative Director of Linea Pelle. “She’s got a clean, classic, little bit of a twist kind of style, and the bags are perfect to complement that.”

Conrad is a huge fan of Linea Pelle’s purses and was thrilled when she got the opportunity to collaborate with the celebrity designer.

“On ‘The Hills’ nine out of the 10 times that you see Lauren, she was carrying a Linea Pelle purse,” reveals Cotton.

Linea Pelle also plans to release the Lauren Conrad for Linea Pelle Collection with small leather goods, such as wallets, coin purses and key chains.

“This is a really great thing for her as a role model a lot of girls look up to,” explains Cotton, “and putting her name out there is really great.”

For more information, visit www.lpcollection.com or www.shoplaurenconrad.com.