They’re good for the mind, the environment (100% organic) and the world, but are people buying them?
“A big accomplishment is the fact that we now have more than 50 boutiques around the country carrying pieces from our line,” says Carly Miller, the company’s Director, “whereas at the beginning of 2007, that number was closer to five.”
Putting its money where its mouth is, COTAM has donated more than $60,000 to a variety of causes over the last three years, in addition to providing clothing to Katrina survivors, children in Africa and homeless single mothers and their children.
“One of the things we’ll focus on this year is letting our customers and fans know that Clothing of the American Mind has a place in our new consumer world every day of every week of every month of every year, not just once every four years when the U.S. votes for president,” tells Miller. “In order to affect real change, people need to become everyday activists, which is what we encourage with our shirts. Be an activist. Get dressed.”
For more information, visit cotam.org.