Serving your daily dose of schadenfreude, snarky scribes Jessica Morgan and Heather Cocks created Go Fug Yourself, an uber-popular and viciously addicting blog that’s chock-full of proof that having a million bucks doesn’t mean you’ll like it. It begs us to ask, why do celebs, some of the richest beings on the planet, dress so tacky and, well, fugly?
“I imagine so much choice, so many freebies and the desire to build a reputation as a style icon all ends up clouding their common sense. It’s human nature, I’m sure,” Cocks explains.
What started off as what Cocks describes as “a punchy afternoon at the Beverly Center making fun of the horribly styled and photographed movie posters aimed at tweens,” evolved into an inside joke about what “kids are doing these days – like fugly was the new trend.”
It inspired them to put up a fashion blog for amusement, thinking it wouldn’t go beyond that. But soon enough, friends were linking their page, and word got out quickly. Now it’s one of the most popular sites on the Web, thanks to Cocks and Morgan’s snide, coffee-spitting humor.
It seems we can also thank them for putting the word “fugly” in our everyday vernacular, but Cocks and Morgan are modest about such an assertion.
“Oh my gosh! I don’t know if we can truly take credit for that, but wouldn’t that be kind of awesome?” says Morgan. “Taking credit for that, though, sort of feels like the time my college boyfriend insisted he invented the phrase, ‘it’s a bit nippley outside.’”
But what they are definitely sure of is bad fashion. They share a mutual hostility for dresses-over-pants (“It just adds bulk and is never, ever flattering,” according to Cocks), and Lindsay Lohan’s ubiquitous leggings, but they can always rely on actress Bai Ling to bring the fug: “Everyone has good days and bad days, but if we’ve learned anything in the last four years, it’s that Bai Ling is reliably hilarious and zany,” says Cocks about Ling, who will forever be immortalized for tacky getups and red-carpet nipple-slips.
Making a career basically out of criticizing other people, it seems Morgan and Cocks better watch their backs.
“I’m sure people have stumbled across photos of us before and have been like, ‘Ew,’” Cocks jokes.
Morgan knows what it feels like to be fugged though, when Gawker.com posted a photo of them and saw one commenter say, “she’d passed menstrual clots more attractive than my shirt.”
“In fact, every time we have a picture in the paper or whatever, someone hates whatever shirt I’m wearing. It kind of cracks me up,” she says.
While no amount of stylists or designers throwing free clothes at you will guarantee you’ll look like a star, what makes great style then?
“There’s no need to get sucked in by labels. Just because Marc Jacobs makes it doesn’t mean it’s going to look good,” notes Cocks. “Most importantly, don’t listen to anyone but yourself. If you’re happy with your style, screw what other people think. Just rock it. Believe it, and other people will too.”
“I know that sounds weird coming from people who write about hating other people’s outfits,” says Morgan, “but when it comes right down to it, if you like what you’re wearing, who cares what other people think? I still love my menstrual clot shirt!”
Hear that? Believe in yourself, and you’ll rock that dress over pants.
For more information, visit www.gofugyourself.com.