The Inaugural Beauty Revolution is the brainchild of CEO John Tobias who wanted to bring integrity to the beauty industry and "move beyond the misconception that [it is] only a ‘service industry.’"

He definitely succeeded in accomplishing this mission. For three days at the Anaheim Convention Center, over 30,000 people came out to see the latest in hair, makeup and beauty styles and techniques. The ACC became a playground for licensed cosmetologists, cosmetology students and a handful of lucky friends to get a sneak peek at the upcoming trends in beauty.

Perusing the 100 exhibitors highlighting their styles and haircutting techniques, along with the latest in makeup, nail care, skin care products and styling tools, it was a cosmetologist’s playground – the only problem was deciding where to start!

Todd Berger, VP of Operations and the event’s co-sponsor, was comfortable in his suit and tie amidst the sea of multicolored, spiked punk ’dos.

"My father worked at trade international beauty shows in New York. I kind of followed him in there. He asked me to work [and] that’s how I got started.

"We’re looking to put on one of the best professional events the industry has seen, providing a whole new look and glamour in the beauty industry."

Berger didn’t disappoint. Big names in the industry such as Matrix, Joico and Sebastian sold their products for a steal, while other bigwigs like TIGI, RetroHair and Sexy Hair Concepts bestowed their knowledge by demonstrating their latest in styles and procedure. At the First Annual Beauty Revolution, the stylists were rock stars, captivating the audience while onstage, showing off their perfected techniques on the models of the day.

Mid-morning, hostess De Veaux presented the latest fashions by up-and-coming designers. Earlier, she had gathered all of the models together for a quick run-through of the show, dividing them into groups like "Punk," "Opera" and "Dove’s Cry."

It was frenzied backstage where models tried on and changed clothes rapidly while simultaneously getting their makeup and hair done. Wisps of steam from curling irons met those who dared to come too close. The show became more of a theatrical production with themes ranging from "Phantom of the Opera" and "Hip-hop" to "Punk." Makeup artists Kurt Marshall and Yolande’ Denise spent a lot of time creating a "geisha" look, layering white makeup on the curvy model Moon for the show’s dramatic closer.

Jasmine Blue’s silk collection won many admirers. Her wide selection of sexy outfits included a black top with a plunging neckline accompanied by a floral, multi-colored skirt; a lime green blouse with a knee length black skirt with red flowers; and a chocolate colored backless top with an orange-red knee-length skirt.

Another designer, Laron, brought back sophistication with sexy, black backless dresses with deep necklines.

Going from classic to unique was Parris Harris who displayed his Punk Mail collection where anything goes. The designer himself owned the catwalk, showing off a fitted army jacket, pleather pants and Frankenstein-looking shoes. One of the models had a smock wrapped around her as a dress, while another toted a purple shark backpack.

Beauty Revolution will continue its trek to Seattle, Wash., on April 3-4. Watch for its California comeback on Jan. 29-30, 2006.

For more information, visit