SoCal socialites should mark their calendars right now to make sure that they attend the Project Ethos and Scion collaboration during Los Angeles Fashion Week on Tuesday, Oct. 15. The collaboration will feature fashion, art, music and more, and will last throughout the night, so this is definitely an event that you do not want to miss out on!
There will be three fashion showcases during the event, featuring an array of designers, including CA by vitamin A, GLAUDI by Johana Hernandez, and Tumbler & Tipsy by Michael Kaluva, among others. The fashion showcases take place at 9 p.m. and 10 p.m., with a 12 a.m. encore presentation.
Additionally, official hair care partner Sebastian Professional will premiere its “EvoTech” collection during the event by having a one-of-a-kind hair show, where stylists will create hair looks with the “EvoTech” products live on stage.
The runway show is sure to be a spectacular production from start to finish, including opening performances choreographed by Michael Silas, who has worked for none other than fashion’s biggest risk taker, Lady Gaga, and a breathtaking fashion and art animation video created by local artists Miguel Bigs and Brittany Thurston just for Project Ethos.
For all you music lovers, the big performance of the night starts at 11 p.m., when electropop duo YACHT will take over to rock the stage. YACHT is an L.A.-based band who has performed with big names such as the Yeah Yeah Yeahs, Vampire Weekend, and The Postal Service, just to name a few. This is going to be an incredible performance, so make sure you’re at the stage at 11 sharp!
Art enthusiasts, you will love the art gallery, sponsored by Midori, the original melon liqueur. The art gallery will feature local artists such as Matthew Bilfield, Leah Devora, Cutter Cutshaw and many others, and renowned DJ Stubbs will be spinning tunes to set the mood throughout the night. In addition, Lab Art, the largest street art gallery in the nation, will present three of their resident live artists: This Means Mar, Annie Preece and LeBA at a special exhibit in the gallery.
Project Ethos is open to the public ages 21 and older, and the dress code is strictly cocktail attire, so dress to impress (men must wear jackets)! General admission and VIP tickets are available online, but if you’re feeling lucky, you should enter The Ultimate L.A. Fashion Week Experience contest. Scion is giving away a grand prize package that includes two VIP tickets to the show, red carpet access, seating for the event, a chauffeured limo and a $100 Visa gift card!
Project Ethos will be a highlight of L.A. Fashion Week (it's one of the few shows that lets the general public in!), so get your tickets before they sell out, and we’ll see you at the show.