With all of the zillions of beauty companies in the marketplace, from high-end brands, like Chanel, to drugstore brands, like Loreal, to organic companies, like Burt’s Bees, it’s hard to imagine a niche that isn’t covered a few times over. Glossier, a new “beauty movement that celebrates real girls, in real life,” seems to have carved out such a niche.
What began in 2010 as a beauty blog, IntoTheGloss.com, has blossomed into a simple, shockingly attractive line of basics that transform your daily routine into, well, a thing of beauty. Rather than complicated and confusing products that make you stand in front of your bathroom mirror while you layer serums and ointments and oils, Glossimer boils it down to the basics – or not so basics, as the case may be.
The first product in the mix is the Milky Jelly Cleanser – a great make-up remover you use without water to “wash” your face with in the morning and evening. Glossier actually uses the same cleaning agent found in contact lens solution – genius! Because of this, if you get a little in your eyes, it’s not a problem – talk about no more tears.
As primer has taken center stage, Glossimer’s Phase 1 products offer up a doozie, taking into account that make-up looks better on a well-primed canvas. For skin, this translates to well-moisturized. The priming moisturizer even has an anti-redness complex to even out your complexion and the unique ability to be layered so you can control the level of moisture your skin needs, depending on the season.
Now that your visage is clean and plumped and ready to decorate, the line’s Perfecting Skin Tint takes your skin to another level. Without hiding the cute parts of your skin, like freckles, the Tint smooths out your overall skin tone, leaving behind a more polished you without overdoing the coverage.
The brilliance of Glossier lies in the team’s determination to try all the products out in the world and then go them one better. “You could say that Glossier is distilled from years of recommendations from the coolest girls on the planet.”
Now that’s progress.