One might assume Treasures is a subversive, feature-length commercial for overpriced hamburgers. But if the film is about anything, it's Bernstine himself and the relationships he's forged with rock royalty over the years.
Watching him awkwardly convince his hosts to part with valued mementos is fun – partially because of the aforementioned awkwardness, but mostly because of the personal recollections that ensue as result. Jimmy Page, James Hetfield, Velvet Revolver, Brian Wilson, the late Dimebag Darrell and several others make appearances.