Shiseido and fashion designer, Tory Burch are teaming up for a limited-edition collaboration. The limited-edition products are a fresh take on SPF (Sun Protection Factor) with the launch of Shiseido x Tory Burch Ultimate Sun Protector Lotion 50+ and Clear Sunscreen Stick SPF 50+. This partnership was inspired by Tory’s personal devotion to sun care and Shiseido’s groundbreaking SPF technology. As per Tory, "I believe in a ‘less is more’ approach to beauty and that starts with skin protection and an incredible sunscreen. Shiseido is the perfect partners for these products, I have always loved their sunscreen and have used it for years.”
In honor of this sunscreen collaboration and a commitment to sun protection and skin cancer prevention, Tory Burch and Shiseido are supporting Memorial Sloan Kettering with a grant to fund a one-year clinical research fellowship in dermatology to expand the knowledge of skin cancer.
According to Tory, her design inspirations stem from the garden at her home in Antigua. “The flowers on our sun care products are inspired by the garden at my home in Antigua. I wanted the design to be personal and optimistic, and the West Indies are synonymous with beauty, relaxation and joy.”
The products are powered by WetForce + HeatForce Technology. The Ultimate Sun Protector Lotion SPF 50+ and the NEW Clear Sunscreen Stick SPF 50+ formulas create an invisible, lightweight protective veil that becomes more effective in heat, water, and sweat – leaving you protected, in style. In addition they are ocean-friendly formulas, free of oxybenzone and octinoxate, Hawaii compliant, invisible on all skintones and the Clear Stick can be used under and over makeup.
And, there is more! Tory Burch launched an exclusive fashion capsule that compliments the Limited-Edition Sunscreen including a Surf Shirt, Swimsuit, Flip Flops and Tote in Sprinkled Flower print. Pricing ranges from $98 - $248 and are available in Tory Burch stores and at ToryBurch.com. The Tory Bikini and Surf Shirt are fabricated with Sun Protection and provide the equivalent of UPF 50 sunblock to guard against UV rays.
The Shiseido x Tory Burch limited-edition sunscreens are available in stores and online at Tory Burch, Shiseido.com, Ulta and Ulta.com . The Tory Burch Sprinkled Flower Collection are also available in Tory Burch stores and at ToryBurch.com.
The Suggested Retail Price are as follows: Ultimate Sun Protector Lotion SPF 50+, $49 / Clear Sunscreen Stick SPF 50+, $29 / Tory Burch Sprinkled Flower Collection, ranges from $98 - $248.
About Tory Burch Tory Burch is an American lifestyle brand that inspires people and empowers women around the world to live in full color with character, beauty and confidence. Launched in February 2004, the collection is classic in spirit with a modern sensibility, embodying the personal style of the company’s Executive Chairman and Chief Creative Officer, Tory Burch. From the beginning, the collection included multiple categories ranging from footwear and ready-to-wear to handbags and home. There are more than 300 Tory Burch boutiques across North America, Europe, the Middle East, Latin America, Asia and Australia, and the collection is available at over 3,000 department and specialty stores worldwide and toryburch.com. The brand is dedicated to advancing women’s empowerment and entrepreneurship through the work of the Tory Burch Foundation.
About Shiseido Beauty innovation. Born in Japan. Established in 1872, Shiseido is one of the world’s most-trusted beauty brands. Built on a foundation of respect for Japanese ingredients and culture, Shiseido is renowned for its commitment to tradition and quest for innovation. In skincare, suncare, and makeup, Shiseido offers superior products and unparalleled technologies that celebrate the art and science of beautiful skin.