CAMPUS CIRCLE MEDIA (CCM) placed a 1/4 page ad campaign for SYSTEM OF A DOWN (SOAD) in the main alternative weeklies in the top 10 DMAs across the country. The print ads were tagged with a SOAD sweepstakes hosted on campuscircle.net. The sweepstakes included an interview with the band, a sample music download, an online retail destination and a link to the band's official web-site. To support the print ad and sweepstakes, CCM launched a designated email to our members in the 10 markets the print ads were placed in. Finally, SOAD was featured on the cover of CAMPUS CIRCLE, the L.A. based publication of the CCM network.
