THE BRAVERY advertising campaign incoporated print advertising and online marketing strategies to promote the March 29 release of the band's self-titled CD. We placed THE BRAVERY print ads in 11 publications nationwide. All publications are part of the Campus Circle Media network and are distributed both on and off college campuses. A feature article with THE BRAVERY was included in our March 23, 2005 issue of CAMPUS CIRCLE.
Each publication that ran an ad for THE BRAVERY also placed a 468x60 banner ad for the band on their websites. Our website hosted the banner ad, a sweepstakes page and the online version of THE BRAVERY interview. The sweepstakes and banner were included in our one of our weekly Email Newsletters which was sent to our entire 15,000+ So Cal database. Finally, a special THE BRAVERY html email was launched to our email list members in each of the 11 target markets the week of the CD's release.
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