Los Angeles Fashion Week is upon us, and that means Project Ethos will be showcasing the newest young designers. This season’s designer lineup is one of the best yet, with Official Vitaminwater Zero Scholarship Designer winner Dorian Pentard’s first collection launch of Pentard Couture. Pentard, an upcoming graduate of FIDM, will be showing his ’50s inspired collection for the fall and winter seasons, along with designers including Multeepurpose, NAMI and Frederick’s of Hollywood’s spring/summer collection.

Multeepurpose, a Los Angeles based casual-contemporary collection is focused on using design that is fully functional, custom treated and hand dyed. Each design has a cause behind it, be it humanity, liberty or other causes, and proceeds go back to the cause that inspires the series. This will be their first showing for Project Ethos.

As the designers showcase their lines, they also have a chance at winning $3,000 to go towards their fashion line, all by designing a “Flavor Fashionista” outfit reflecting a select flavor of Vitaminwater Zero. The flavors this season are Glow, Drive, the infamous XXX, Squeeze, Rise and Rhythm. Last season’s winner, Renata J, featured a fiery red frock for the flavor XXX and stole the show.

Now in its sixth season, Project Ethos’ knack for bringing fashion, young artists and musicians together has led to much success for many emerging designers. Providing the music this year is Fall Out Boy’s Pete Wentz with his side project Black Cards. Formed in 2010, Black Cards has elements of reggae, electronica and pop, and their latest release, Dominoes, is fun music for the runway.

Before and after the show, there will be an art gallery showcasing local talent and House of Blues will be transformed into a dance club with special guests DJs and performances.

For more information, visit projectethos.com.