A UCLA survey has found that the proportion of college freshmen attending their first-choice schools is the lowest it’s been in 39 years, reports the Chronicle of Higher Education.

In 1993, 72 percent of students were enrolled at their first-choice school, but in 2003 that percentage decreased to 69 percent. Currently, only 57 percent of freshman are enrolled at their top choice four-year institution even though 76 percent of students said they were accepted.

Financial aid is a large reason why students are not going to their first choices. Students are reportedly becoming "savvy shoppers" as they search for the "best package" or deal, sometimes leading them away from their top choices.

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