Mother Earth has landed at Target, in the form of eco-conscious designer Rogan Gregory’s take on the GO! International line. Gregory has a noted reputation for using environmentally friendly, certified organic materials for all of his lines, including jeans and tees line, Loomstate, his New York-based signature Rogan line and EDUN, which donates its profits to stimulating economic growth in Africa, South America and India.

With a much deserved buzz, a preview of the line on May 17 brought a wide range of celebrities, from R&B star Kelis and Felicity Huffman to Rachel Bilson and Mena Suvari. There’s something for everyone in this line from leopard print denim jeans ($39) to burnout racerback tanks ($17) and short shorts ($27). At those prices, not only are you helping Mother Earth, you’re helping your or your mother’s (or father’s) wallet!

Rogan for Target will be available through June 28.